What is #GivingTuesday?
Giving Tuesday takes place on the Tuesday after Thanksgiving. It is an opportunity for people to give back and kick off the charitable season, when many focus on their holiday and end-of-year giving.
1. Social Media
Use social media to tell your story about Team Roswell! Why are you fundraising for cancer cures? How can your audience get involved and help you meet your goal? We created a social media badge to post to your Facebook, Twitter or Instagram. Use it to grab people’s attention and then share your story. It’s also a great idea to link to your online fundraising page so it’s easier for people to donate to you.
You can also use social media to recognize those who have already donated to your efforts. Tagging a donor in a “thank you” post will make them feel appreciated, and it will give them the recognition they deserve for taking part in the fight against cancer. We have also created social media badges for you to give to your donors to post. When your donors post about their contribution, they are increasing the reach of your Team Roswell campaign!
Sending an email to family members, friends, teachers, etc. is a great way to reach out to people in your larger social network. Be sure to come up with a creative subject to grab your reader’s attention- “Join Me in the Fight Against Cancer!” Once you have grabbed their attention with the subject line, tell them why you are raising funds for Roswell Park! Ask them if their company will match their donation or if they can forward your email to their contacts.
3. Ask for specifics
Being specific when asking for donations is essential on Giving Tuesday. Most donors want to see their gift have a direct impact on the cause, so it’s important to promote the facts about Team Roswell and Roswell Park, in order to get the best fundraising results. Share this link with your donors to help them understand how their contribution is making a difference!
4. Track Your Progress
Make a goal for yourself on Giving Tuesday and create a goal tracker. Whether it’s a thermometer or social media updates, make sure there’s a way for people to see your progress. If people see your thermometer increasing rapidly, they might become inclined to join the excitement! Or if somebody sees you are only $100 away from your goal, they may be willing to help you meet it.
5. Encompass the Holiday Spirit
After all, this is the season of giving. Many people want to give back around the holidays and this is your chance to help them. Remind people of the holiday spirit and that their contributions will make a difference emotionally and spiritually to our patients during the Holiday Season.