Giving Tuesday takes place on the Tuesday after Thanksgiving. It is an opportunity for people to give back and kick off the charitable season, when many focus on their holiday and end-of-year giving. If you are currently fundraising for cancer cures or thinking about starting a #TeamRoswell fundraiser, now is a great time to kick off your efforts! Here’s how to make the most out of Giving Tuesday.
1. Social Media
Use social media to tell your story about Team Roswell! Why are you fundraising for cancer cures? How can your audience get involved and help you meet your goal? We created a social media badge to post to your Facebook, Twitter or Instagram. Use it to grab people’s attention and then share your story. Don’t forget to share the link to your Facebook fundraiser!
You can also use social media to recognize those who have already donated to your efforts. Tagging a donor in a thank you post will make them feel appreciated and it will give them the recognition they deserve for taking part in the fight against cancer. We have also created social media badges for you to give to your donors to post. When your donors post about their contribution, they are increasing the reach of your Team Roswell campaign!
Sending an email to family members, friends, teachers, etc. is a great way to reach out to people in your larger social network. Be sure to come up with a creative subject line to grab your reader’s attention, like “Join Me in the Fight Against Cancer!” or “Let’s Do Some Good This Holiday Season Together!”
Once you grabbed their attention, tell them why you’re raising funds for Roswell Park! Ask them if their company will match their donation or if they can forward your email to their contacts. You never know who will be willing to contribute to your fundraise, just ask!
3. Ask for specifics
Speaking of asking, being specific when asking for donations is essential on Giving Tuesday. Most donors want to see their gift have a direct impact on the cause, so it’s important to promote the facts about Team Roswell and Roswell Park in order to get the best fundraising results. Share this link with your donors to help them understand how their contribution is making a difference.
4. Track Your Progress
Make a goal for yourself on Giving Tuesday and create a goal tracker. Whether it’s a thermometer or a social media update, make sure there’s a way for people to see your progress. If people see your thermometer increasing rapidly, they may be inclined to join the excitement! Or if somebody sees you are only $100 away from your goal, they may be willing to help you meet it.
5. Embrace the Holiday Spirit
After all, this is the season of giving. Many people want to give back around the holidays and this is your chance to help them. Remind people of what the holidays are all about (giving back) and that their contributions will make a difference emotionally and spiritually to Roswell Park’s patients.