Livestream Fundraising 101

In 2016, BuzzFeed took to Facebook Live to answer one simple question: How many rubber bands does it take to break a watermelon in half? The question inspired nearly 800,000 people to tune into BuzzFeed’s livestream, and the results were explosive — literally. Viewers hung on the edge of their seats as rubber bands were secured to a bulging watermelon that eventually exploded. The video went on to garner more than 5 million views — with viewers from around the world.

That’s the power of livestreaming. 

And just think — that was eight years ago. Imagine the reach you could have using today’s platforms.

Using a Livestream Platform

The concept of livestreaming is simple: Broadcast a live video to active viewers on a platform of your choosing. In 2024, this is easier to do than ever before. It’s also a great tool to leverage for your Team Roswell fundraising initiatives.

Here’s how you can livestream to champion cancer cures.

Livestream on Social Media

Most social media platforms have the option to “go live” or broadcast yourself in real time to your followers. On some platforms, you can also reshare the session as a post after you’ve recorded it. Go live on Instagram or Facebook by clicking “go live” — or go live on Tik Tok once you’ve hit 1,000 followers.

Screenshot of Instagram that says Live
Screenshot of Facebook showing a "Live" feature

Using a Livestream Platform

Outside of social media, you can use a designated livestreaming platform. There are tons to choose from, but Twitch is one of the most popular. With 30 million daily visitors and more than 7.58 million streamers active each month (according to Twitch), this platform has the potential to draw a large audience.

Other Options

  • YouTube Live
  • Facebook Live
  • TikTok Live
  • Vimeo
  • Periscope
  • StreamYard

Using Livestreaming to Fundraise

Fundraising through livestreaming can be as simple as registering for Team Roswell on the homepage and then sharing a link to your fundraising page on your live feed. Choose your topic and dedicate whatever you’re doing to raise money as part of Team Roswell. Let people know why you’re raising money and ask them to donate to end cancer once and for all.

Tiltify for Livestream Fundraising

If you’re looking for a good place to start with livestream fundraising, visit the Roswell Park Alliance Foundation Tiltify page. Tiltify is a crowdfunding platform created specifically to turn Twitch, YouTube or Facebook Live streams into charity fundraisers — so you can manage your livestream fundraiser in one place.

Simply visit Tiltify and set up an account.  From there, use Tiltify’s interactive features like polls, milestones and overlays to customize your Twitch, YouTube or Facebook Live streams and interact with your audience. You can also create rewards, add incentives, use on-screen donation alerts and much more.

What do I livestream about?

When it comes to livestream fundraising, almost anything goes. If you’re into gaming, then game to end cancer. If you enjoy cooking, teach a cooking class for the cause. And if these ideas don’t quite fit, try something random, like exploding a watermelon or doing a make-up tutorial. Just remember to ask for donations as you go!