Shannon Traphagen vividly remembers the day her husband Mike hopped on his bike and cycled 20 miles — just six weeks after having brain surgery. At his next radiation appointment, the entire staff at Roswell Park applauded his efforts and greeted him with high-fives. When Mike finished radiation and rang the bell marking his last treatment, his doctors and nurses rallied around him.
Though Mike succumbed to brain cancer after 14 months, Shannon will never forget the knowledge and compassion of the Roswell Park staff. They walked the couple through treatment options, let them know what to expect and brought in specialists when needed. To this day, Roswell Park continues to exceed Shannon’s expectations.
“The staff and community at Roswell Park continue to rally around me as I grieve the loss of my husband. They hold me close and support me on my new journey. There is immense value and strength in that kind of support,” Shannon says.
A trail ride in Mike's honor
Last year, Shannon started the Traphagen’s Trail Ride 4 Brain Cancer in the Village of Hamburg to honor her husband’s legacy. The inaugural event offered a 5.5-mile and 10-mile bike route to riders and benefitted brain cancer research and treatment at Roswell Park. The event raised almost $11,000 in just six weeks.
Shannon relied on the Roswell Park Alliance Foundation, sponsors, vendors and her staff to put the event together and hit her fundraising goal. The Alliance Foundation, through the Team Roswell program, helped her plan and create promotional materials while media coverage from WIVB Channel 4 helped her spread the word to recruit riders and encourage donations.
Her advice to anyone looking to fundraise is this: Start early, plan in advance and be strategic.
“Create a Facebook events page, use LinkedIn and Instagram, make a personal video message letting people know why you are holding your event. These things will give you the best chance at hosting a great event!” she says.
Finding the light
Shannon doesn’t plan to stop after the inaugural ride. After serving as a caregiver and experiencing such a difficult loss, she wants to help others who are walking a similar path. That involves raising funds and awareness for brain cancer to give others a better chance at beating the odds. It all comes down to inspiring hope.
“Hope is a powerful thing. Don’t ever lose it — even in your darkest days — because you never know where the light will come from and how it will shine down on you,” she says.
Learn more about how to start your own fundraising event.